Writing with strategy and purpose. Writing is more than putting words on a page.
Poor writing comes across as unprofessional and disorganized and could even result in misunderstandings. Effective business writing is clear, well-structured, easily understood and acted upon. When we work together, we’ll create a strategy that includes:
- Determining the purpose of the communication
- Assessing the audience
- Identifying the action(s) you want the audience to take
- Developing the appropriate type of message, format and tone
Good writing can be subtle, compelling, or influential — but it always grabs and keeps the reader’s attention. When it comes to marketing, good copywriting is persuasive and provides value to the reader.